:root {
  --pink: #F4C2C9;
  --pink-soft: #FCEEF0;
  --pink-check: #E58E9B;
  --charcoal: #3A3A3C;
  --charcoal-deep: #262628;
  --grey: #6E6E73;
  --light: #F5F5F6;
  --line: #ECECEE;
  --white: #FFFFFF;
  --radius: 16px;
  --font: 'Manrope', system-ui, -apple-system, 'Segoe UI', sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
html, body { overflow-x: hidden; }
body {
  font-family: var(--font);
  color: var(--charcoal);
  background: var(--white);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }

.wrap { max-width: 1080px; margin: 0 auto; padding: 0 20px; }
.wrap-narrow { max-width: 700px; }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.94);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-inner { display: flex; align-items: center; gap: 28px; height: 76px; }
.brand img { height: 40px; width: auto; }
.site-nav { display: flex; gap: 26px; margin-left: auto; }
.site-nav a { color: var(--charcoal-deep); text-decoration: none; font-weight: 700; font-size: 15px; transition: color .15s; }
.site-nav a:hover { color: var(--charcoal); }
.nav-toggle { display: none; margin-left: auto; background: none; border: 0; cursor: pointer; padding: 10px; }
.nav-toggle span { display: block; width: 22px; height: 2px; background: var(--charcoal); margin: 5px 0; border-radius: 2px; }
.mobile-nav { display: none; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block; font-weight: 800; font-size: 16px;
  padding: 15px 30px; border-radius: 999px; text-decoration: none;
  border: 0; cursor: pointer; transition: transform .12s, box-shadow .12s;
  font-family: var(--font); text-align: center;
}
.btn:active { transform: scale(.98); }
.btn-primary { background: var(--charcoal-deep); color: var(--white); }
.btn-primary:hover { box-shadow: 0 8px 22px rgba(38,38,40,.25); }
.btn-ghost { background: var(--white); color: var(--charcoal); box-shadow: inset 0 0 0 2px var(--line); }
.btn-ghost:hover { box-shadow: inset 0 0 0 2px var(--charcoal); }
.btn-sm { padding: 11px 22px; font-size: 14px; }
.btn-full { width: 100%; }

/* ---------- type ---------- */
.eyebrow {
  display: flex; align-items: center; gap: 12px;
  text-transform: uppercase; letter-spacing: .18em; font-size: 13px;
  font-weight: 800; color: var(--grey); margin-bottom: 18px;
}
.eyebrow::before { content: ''; width: 34px; height: 2px; background: var(--pink); }
h1 { font-size: 58px; line-height: 1.04; font-weight: 800; letter-spacing: -0.025em; }
h2 { font-size: 40px; line-height: 1.12; font-weight: 800; letter-spacing: -0.02em; margin-bottom: 16px; }
h3 { font-size: 19px; font-weight: 800; margin-bottom: 6px; }
.hl {
  background: var(--pink); padding: 0 10px 2px; border-radius: 6px;
  box-decoration-break: clone; -webkit-box-decoration-break: clone;
}
.hl-dark { background: var(--charcoal-deep); color: var(--white); }
.section-sub { color: var(--grey); font-size: 17px; max-width: 620px; margin-bottom: 40px; }

/* ---------- hero ---------- */
.hero { padding: 92px 0 100px; }
.hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: center; }
.lede { font-size: 18px; color: var(--grey); margin: 24px 0 32px; max-width: 520px; }
.hero-cta { display: flex; gap: 14px; flex-wrap: wrap; }
.hero-ticks { list-style: none; display: flex; gap: 22px; flex-wrap: wrap; margin-top: 28px; }
.hero-ticks li { font-weight: 700; font-size: 14px; padding-left: 24px; position: relative; }
.hero-ticks li::before {
  content: ''; position: absolute; left: 0; top: 4px;
  width: 13px; height: 13px; border-radius: 50%; background: var(--pink);
  box-shadow: inset 0 0 0 3px var(--charcoal-deep);
}
.hero-visual { display: flex; justify-content: center; }
.funnel-card {
  position: relative; width: 100%; max-width: 400px; aspect-ratio: 1/1;
  background: var(--pink-soft); border-radius: 28px;
  display: flex; align-items: center; justify-content: center;
}
.funnel-img { width: 64%; position: relative; }

/* ---------- sections ---------- */
.section { padding: 92px 0; }
.section-grey { background: rgba(245,245,246,.85); }
.section-pink { background: var(--pink); }
.section-pink .eyebrow { color: var(--charcoal); }
.section-pink .eyebrow::before { background: var(--charcoal-deep); }

/* ---------- checklist cards ---------- */
.checklist-card {
  background: var(--white); border: 1px solid var(--line); border-radius: 22px;
  padding: 14px 30px; box-shadow: 0 20px 50px rgba(38,38,40,.06);
}
.check-row {
  display: flex; gap: 18px; align-items: flex-start;
  padding: 20px 0; border-bottom: 1px solid var(--line);
}
.check-row:last-child { border-bottom: 0; }
.check-row p { color: var(--grey); font-size: 15px; }
.check-icon {
  flex: none; width: 34px; height: 34px; border-radius: 50%;
  background: var(--pink-soft); color: var(--pink-check);
  font-size: 16px; font-weight: 800; display: flex; align-items: center; justify-content: center;
  margin-top: 2px;
}

/* ---------- step rows ---------- */
.steps-list { display: flex; flex-direction: column; gap: 14px; max-width: 720px; }
.step-row {
  display: flex; gap: 20px; align-items: center;
  background: var(--white); border: 1px solid var(--line);
  border-radius: var(--radius); padding: 22px 26px;
  box-shadow: 0 10px 28px rgba(38,38,40,.05);
}
.step-row p { color: var(--grey); font-size: 15px; }
.step-chip {
  flex: none; width: 52px; height: 52px; border-radius: 14px; background: var(--pink);
  color: var(--charcoal-deep); font-weight: 800; font-size: 22px;
  display: flex; align-items: center; justify-content: center;
}
.step-chip.dark { background: var(--charcoal-deep); color: var(--pink); }

/* ---------- exclusivity statement ---------- */
.big-statement { font-size: 64px; line-height: 1.05; }
.statement-sub { font-size: 20px; color: var(--charcoal); max-width: 560px; }
.statement-sub strong { font-weight: 800; }

/* ---------- chips ---------- */
.chips { list-style: none; display: flex; flex-wrap: wrap; gap: 10px; }
.chips li {
  background: var(--white); border: 1px solid var(--line); border-radius: 999px;
  padding: 10px 20px; font-weight: 700; font-size: 14px;
}
.who-note { margin-top: 24px; color: var(--grey); font-size: 15px; }
.who-note a { color: var(--charcoal); font-weight: 700; }

/* ---------- faq ---------- */
.faq-list details {
  background: var(--white); border: 1px solid var(--line);
  border-radius: var(--radius); padding: 20px 24px; margin-bottom: 12px;
  box-shadow: 0 8px 22px rgba(38,38,40,.04);
}
.faq-list summary { font-weight: 800; font-size: 16px; cursor: pointer; list-style: none; position: relative; padding-right: 30px; }
.faq-list summary::after { content: '+'; position: absolute; right: 2px; top: -2px; font-size: 22px; font-weight: 600; color: var(--pink-check); }
.faq-list details[open] summary::after { content: '\2212'; }
.faq-list details p { color: var(--grey); font-size: 15px; margin-top: 12px; }

/* ---------- contact ---------- */
.contact-form, .form-success {
  background: var(--white); border: 1px solid var(--line);
  border-radius: 22px; padding: 36px;
  box-shadow: 0 24px 60px rgba(38,38,40,.10);
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-field { margin-bottom: 16px; }
.form-field label { display: block; font-weight: 700; font-size: 14px; margin-bottom: 7px; }
.form-field input, .form-field textarea {
  width: 100%; font-family: var(--font); font-size: 15px; color: var(--charcoal);
  padding: 13px 15px; border: 1px solid var(--line); border-radius: 10px;
  background: var(--light); outline: none; transition: border-color .15s, background .15s;
}
.form-field input:focus, .form-field textarea:focus { border-color: var(--charcoal); background: var(--white); }
.form-note { font-size: 13px; color: var(--grey); margin-top: 12px; text-align: center; }
.form-note.error { color: #B3261E; font-weight: 700; }
.form-success { padding: 52px 36px; text-align: center; }
.form-success h3 { margin: 16px 0 6px; }
.form-success p { color: var(--grey); }
.success-tick {
  width: 52px; height: 52px; margin: 0 auto; border-radius: 50%;
  background: var(--pink); color: var(--charcoal-deep);
  font-size: 24px; font-weight: 800; display: flex; align-items: center; justify-content: center;
}

/* ---------- footer ---------- */
.site-footer { background: var(--charcoal-deep); color: var(--light); padding: 60px 0 44px; }
.footer-inner { display: flex; flex-direction: column; gap: 18px; align-items: flex-start; }
.footer-inner img { height: 34px; width: auto; }
.footer-nav { display: flex; gap: 22px; flex-wrap: wrap; }
.footer-nav a { color: var(--light); opacity: .75; text-decoration: none; font-size: 14px; font-weight: 600; }
.footer-nav a:hover { opacity: 1; }
.footer-tag { font-size: 14px; opacity: .6; }
.footer-copy { font-size: 13px; opacity: .45; }

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  h1 { font-size: 42px; }
  h2 { font-size: 32px; }
  .big-statement { font-size: 44px; }
  .hero { padding: 60px 0 68px; }
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
}
@media (max-width: 980px) {
  .site-nav, .header-inner .btn-sm { display: none; }
  .nav-toggle { display: block; }
  .mobile-nav.open {
    display: flex; flex-direction: column; gap: 4px;
    padding: 10px 20px 22px; border-bottom: 1px solid var(--line);
    background: var(--white);
  }
  .mobile-nav a { padding: 12px 4px; color: var(--charcoal); text-decoration: none; font-weight: 700; }
  .mobile-nav .btn { margin-top: 8px; }
}
@media (max-width: 640px) {
  h1 { font-size: 35px; }
  h2 { font-size: 28px; }
  .big-statement { font-size: 36px; }
  .section { padding: 64px 0; }
  .form-row { grid-template-columns: 1fr; gap: 0; }
  .contact-form, .form-success { padding: 26px 20px; }
  .checklist-card { padding: 8px 20px; }
  }

/* ---------- animated explainer ---------- */
.flow-card {
  position: relative;
  background: var(--white); border: 1px solid var(--line); border-radius: 24px;
  padding: 56px 36px 40px;
  box-shadow: 0 20px 50px rgba(38,38,40,.06);
  overflow: hidden;
}
.flow-track {
  position: absolute; top: 30px; left: 6%; right: 6%; height: 2px;
  background: var(--line); border-radius: 2px;
}
.flow-dot {
  position: absolute; top: -5px; left: 0; width: 12px; height: 12px;
  border-radius: 50%; background: var(--pink);
  box-shadow: 0 0 0 3px var(--charcoal-deep);
  animation: dot-travel 8s cubic-bezier(.45,0,.55,1) infinite;
}
@keyframes dot-travel {
  0%   { left: 0%;   opacity: 0; }
  4%   { opacity: 1; }
  25%  { left: 33%; }
  50%  { left: 62%; }
  72%  { left: 88%; }
  82%  { left: 92%;  opacity: 1; }
  90%  { left: 92%;  opacity: 0; }
  100% { left: 0%;   opacity: 0; }
}
.flow-stages { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.flow-stage {
  border: 1.5px solid var(--line); border-radius: var(--radius);
  padding: 20px; background: var(--white);
  animation: stage-pulse 8s linear infinite;
}
.flow-stage p { color: var(--grey); font-size: 14px; }
.flow-stage.s1 { animation-delay: 0s; }
.flow-stage.s2 { animation-delay: 2s; }
.flow-stage.s3 { animation-delay: 4s; }
.flow-stage.s4 { animation-delay: 6s; }
@keyframes stage-pulse {
  0%        { border-color: var(--charcoal-deep); background: var(--pink-soft); transform: translateY(-3px); box-shadow: 0 12px 26px rgba(38,38,40,.10); }
  22%, 100% { border-color: var(--line); background: var(--white); transform: none; box-shadow: none; }
}
.flow-chip {
  width: 40px; height: 40px; border-radius: 12px; background: var(--pink);
  color: var(--charcoal-deep); font-weight: 800; font-size: 18px;
  display: flex; align-items: center; justify-content: center; margin-bottom: 12px;
}
.flow-chip.dark { background: var(--charcoal-deep); color: var(--pink); }
.flow-phone {
  position: absolute; right: 36px; bottom: -14px; width: 190px;
  background: var(--charcoal-deep); border-radius: 24px 24px 0 0;
  padding: 14px 14px 0; display: none;
}
.flow-card.show-phone .flow-phone { display: block; }
.phone-notch { width: 60px; height: 5px; border-radius: 3px; background: rgba(255,255,255,.25); margin: 0 auto 10px; }
.phone-notify {
  background: var(--white); border-radius: 14px; padding: 12px 14px;
  animation: notify-pop 8s linear infinite;
}
@keyframes notify-pop {
  0%, 70%  { opacity: 0; transform: translateY(10px); }
  76%, 92% { opacity: 1; transform: none; }
  100%     { opacity: 0; }
}
.notify-app { font-size: 10px; letter-spacing: .14em; font-weight: 800; color: var(--grey); }
.notify-title { font-size: 14px; font-weight: 800; color: var(--charcoal); margin: 2px 0; }
.notify-body { font-size: 12px; color: var(--grey); }

/* ---------- shared vs exclusive ---------- */
.vs-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; max-width: 880px; }
.vs-card { border-radius: 20px; padding: 30px 30px 26px; }
.vs-card h3 { font-size: 24px; margin-bottom: 18px; }
.vs-tag {
  text-transform: uppercase; letter-spacing: .16em; font-size: 12px;
  font-weight: 800; margin-bottom: 10px;
}
.vs-bad { background: var(--white); border: 1px solid var(--line); }
.vs-bad .vs-tag { color: var(--grey); }
.vs-good { background: var(--charcoal-deep); color: var(--white); }
.vs-good .vs-tag { color: var(--pink); }
.vs-card ul { list-style: none; }
.vs-card li { padding: 9px 0 9px 34px; position: relative; font-size: 15px; font-weight: 600; }
.vs-bad li { color: var(--grey); }
.vs-bad li::before {
  content: '\00D7'; position: absolute; left: 0; top: 8px;
  width: 24px; height: 24px; border-radius: 50%; border: 1.5px solid var(--line);
  color: var(--grey); font-size: 14px; display: flex; align-items: center; justify-content: center;
}
.vs-good li::before {
  content: '\2713'; position: absolute; left: 0; top: 8px;
  width: 24px; height: 24px; border-radius: 50%; background: var(--pink);
  color: var(--charcoal-deep); font-size: 14px; font-weight: 800;
  display: flex; align-items: center; justify-content: center;
}

/* ---------- speed band ---------- */
.speed-band { background: var(--pink-soft); padding: 72px 0; }
.speed-inner { display: grid; grid-template-columns: auto 1fr; gap: 48px; align-items: center; }
.speed-num { font-size: 130px; font-weight: 800; letter-spacing: -0.04em; line-height: .9; }
.speed-num span { font-size: 48px; letter-spacing: -0.02em; }
.speed-h { font-size: 30px; margin-bottom: 12px; }
.speed-copy p { color: var(--grey); max-width: 560px; }
.speed-copy strong { color: var(--charcoal); }
.speed-src { font-size: 12px; margin-top: 14px; opacity: .75; }

@media (max-width: 900px) {
  .flow-stages { grid-template-columns: 1fr 1fr; }
  .flow-track { display: none; }
  .speed-inner { grid-template-columns: 1fr; gap: 20px; }
  .speed-num { font-size: 90px; }
  .vs-grid { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .flow-card { padding: 28px 18px 24px; }
  .flow-stages { grid-template-columns: 1fr; }
  .speed-h { font-size: 24px; }
}

/* ---------- explainer video ---------- */
.video-wrap { max-width: 820px; margin: 0 auto 56px; }
.explainer-video {
  width: 100%; border-radius: 24px; display: block;
  border: 1px solid var(--line);
  box-shadow: 0 20px 50px rgba(38,38,40,.08);
  background: var(--white);
}
.video-cap { text-align: center; color: var(--grey); font-size: 14px; margin-top: 14px; }

/* ---------- side section nav ---------- */
.side-nav {
  position: fixed; left: 22px; top: 50%; transform: translateY(-50%);
  z-index: 90; display: none;
  flex-direction: column; gap: 4px;
}
@media (min-width: 1420px) and (hover: hover) and (pointer: fine) { .side-nav { display: flex; } }
.side-nav a {
  display: flex; align-items: center; gap: 10px;
  padding: 5px 10px; border-radius: 20px;
  font-size: 12px; font-weight: 800; letter-spacing: .02em;
  color: var(--charcoal-deep); text-decoration: none;
  transition: color .2s, background .2s;
  background: rgba(255,255,255,.85); backdrop-filter: blur(6px);
}
.side-nav a::before {
  content: ''; width: 8px; height: 8px; border-radius: 50%;
  background: var(--line); flex-shrink: 0; transition: background .2s, transform .2s;
}
.side-nav a:hover { color: var(--charcoal); }
.side-nav a.active { color: var(--charcoal-deep); background: var(--pink-soft); box-shadow: inset 0 0 0 1.5px var(--pink-check); }
.side-nav a.active::before { background: var(--pink-check); transform: scale(1.25); }

section[id] { scroll-margin-top: 90px; }

/* ---------- promises ---------- */
.promise-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 40px; }
.promise-card {
  background: var(--white); border: 1px solid var(--line); border-radius: 20px;
  padding: 26px 22px;
}
.promise-card h3 { font-size: 19px; margin-bottom: 8px; }
.promise-card p { font-size: 14px; color: var(--grey); }
.promise-num {
  width: 36px; height: 36px; border-radius: 10px; background: var(--pink);
  color: var(--charcoal-deep); font-weight: 800;
  display: flex; align-items: center; justify-content: center; margin-bottom: 14px;
}
@media (max-width: 900px) { .promise-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .promise-grid { grid-template-columns: 1fr; } }

/* ---------- testimonials ---------- */
.testi-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 40px; }
.testi-slot {
  background: var(--white); border: 2px dashed var(--pink-check); border-radius: 20px;
  padding: 34px 26px; text-align: center; opacity: .85;
}
.testi-quote-mark { font-size: 54px; font-weight: 800; color: var(--pink); line-height: .6; margin-bottom: 16px; }
.testi-reserved { font-weight: 800; font-size: 17px; color: var(--charcoal); }
.testi-sub { font-size: 13px; color: var(--grey); margin-top: 6px; }
@media (max-width: 900px) { .testi-grid { grid-template-columns: 1fr; } }

/* ---------- booking band ---------- */
.call-band { background: var(--white); }
.call-band-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 32px; flex-wrap: wrap;
  border: 1px solid var(--line); border-radius: 24px; padding: 44px 48px;
  background: var(--pink-soft);
}
.call-band-inner .section-sub { margin-bottom: 0; max-width: 520px; }
.btn-lg { padding: 16px 34px; font-size: 17px; white-space: nowrap; }

/* ---------- form trust row ---------- */
.form-trust {
  list-style: none; display: flex; gap: 10px 26px; flex-wrap: wrap;
  justify-content: center; margin: 0 auto 26px; padding: 0;
}
.form-trust li {
  font-size: 13px; font-weight: 700; color: var(--charcoal-deep);
  padding-left: 24px; position: relative;
}
.form-trust li::before {
  content: '\2713'; position: absolute; left: 0; top: -1px;
  width: 18px; height: 18px; border-radius: 50%; background: var(--white);
  color: var(--charcoal-deep); font-size: 11px; font-weight: 800;
  display: flex; align-items: center; justify-content: center;
}

/* ---------- sticky mobile CTA ---------- */
.mobile-cta {
  display: none; position: fixed; left: 16px; right: 16px; bottom: 16px;
  z-index: 95; background: var(--charcoal-deep); color: var(--white);
  text-align: center; font-weight: 800; font-size: 16px;
  padding: 15px; border-radius: 40px; text-decoration: none;
  box-shadow: 0 10px 30px rgba(38,38,40,.35);
}
@media (max-width: 760px) { .mobile-cta { display: block; } .site-footer { padding-bottom: 120px; } }

/* What is pay per lead - two column */
.ppl-grid{display:grid;grid-template-columns:1.15fr 0.85fr;gap:48px;align-items:start;margin-top:40px}
.ppl-points{display:flex;flex-direction:column;gap:28px}
.ppl-point h3{font-size:20px;margin:0 0 6px;color:var(--ink,#17161c)}
.ppl-point p{margin:0;color:#5c5a66;font-size:16px;line-height:1.55}
@media(max-width:980px){.ppl-grid{grid-template-columns:1fr;gap:32px}}

/* ---------- nav hover underline + focus (Jack 6:26pm) ---------- */
.site-nav a, .mobile-nav a, .side-nav a { position: relative; }
.site-nav a::after, .mobile-nav a::after, .side-nav a::after {
  content: ''; position: absolute; left: 0; right: 100%; bottom: -3px; height: 2px;
  background: var(--charcoal-deep); border-radius: 2px;
  transition: right .22s ease;
  pointer-events: none;
}
.side-nav a::after { bottom: 2px; left: 10px; right: calc(100% - 10px); }
.site-nav a:hover::after, .site-nav a:focus-visible::after,
.mobile-nav a:hover::after, .mobile-nav a:focus-visible::after,
.side-nav a:hover::after, .side-nav a:focus-visible::after { right: 0; }
.side-nav a:hover::after, .side-nav a:focus-visible::after { right: 10px; }
.site-nav a:focus-visible, .mobile-nav a:focus-visible, .side-nav a:focus-visible {
  outline: 2px solid var(--pink-check); outline-offset: 3px; border-radius: 6px;
}
.side-nav a.active::after { right: 10px; background: var(--pink-check); }