The legal bit

Terms of Service.

Last updated: 22 October 2026

These terms cover your use of lead-line.io and any pay per lead service you buy from Leadline ("we", "us"). By enquiring, booking a call or buying leads, you agree to them. Plain English, the way we like it.

The service

  • Pay per lead. You pay an agreed cost per lead - nothing for clicks, impressions or reach. Your cost per lead and pack size are agreed in writing before anything starts. No retainers, no surprise invoices.
  • Exclusive. Every lead we deliver goes to one business only, and we work with one business per service, per area. Area exclusivity is confirmed in writing and is first-come, first-served.
  • Pre-vetted. A "lead" is a person who has come through our advertising, completed a short qualifying quiz for your service, and had their phone number verified by SMS. Only then does it reach you.
  • Plugged in. Our campaigns are already running and matured in your niche. We tune them to your service and area, plug you in, and leads are delivered to your phone.

What we don't promise

We promise the quality bar above - exclusive, pre-vetted, verified. We do not promise a specific number of leads in a period, a conversion rate, revenue, or income of any kind. Your results depend on your speed, your quoting and your sales process. Any figures we share when planning your pack are estimates, not guarantees.

Your responsibilities

  • Call your leads promptly - speed decides who wins the job.
  • Use a lead's details only to contact them about the service they asked for, handle their data lawfully, and honour opt-outs straight away (see our Privacy Policy).
  • Give us accurate information about your service and the areas you genuinely cover.
  • Tell us if your availability changes, so we can pause delivery instead of wasting leads.

Payment and top-ups

Lead packs are agreed and paid for in advance. When your pack runs out, delivery pauses until you top up. If we cannot deliver the leads you have paid for, we will make it right - with replacement leads or a refund of the undelivered balance.

Fair use of this site

Don't misuse this website: no scraping, no interfering with it, no pretending to be someone you're not in the contact form. The site's content and brand belong to Leadline.

Liability

To the extent the law allows, our total liability to you for anything connected to the service is capped at the amount you have paid us for leads in the three months before the claim. We are not liable for lost profits or indirect losses.

Changes

We may update these terms; the current version is always on this page with its date. If a change materially affects an active pack, we will tell you before applying it.

Questions? Reach us through the contact form. See also our Privacy Policy.